Name: Writing a Business Plan
Price: 19.00 GBP
Availability: InStock

What you'll learn

Gathering and Analyzing Information
Wrap-Up
What is a Business Plan For?
A General Business Plan Framework
Identifying Your Audience
Defining Your Company
Getting to Work
Creating a Marketing Strategy
Creating the Sales Plan
Developing Financial Projections

Course content

12 sessions · 118 lessons · ~8 hours · first 2 lessons free

▶Session One: Course Overview13 lessons

▶OverviewFree5 min
▶Course OverviewFree2 min
▶Research and analyze the individual components needed for a business plan2 min
▶Describe your marketing, sales, and planning strategies2 min
▶Step One: Choosing Your Path2 min
▶Step Two: Value Identification2 min
▶Step Four: Defining Your Vision2 min
▶Step Five: Defining Your Mission2 min
▶Your moral and ethical beliefs2 min
▶All of the above2 min
▶The marketing plan2 min
▶Distribution channels2 min
▶A market analysis incorporates2 min

▶Session Five: Gathering and Analyzing Information21 lessons

▶GO-PARSE15 min
▶Get Organized2 min
▶Preview2 min
▶Use the five W’s and How to help you2 min
▶Where2 min
▶Read2 min
▶Here are some tips for effective reading2 min
▶Draw shapes and arrows2 min
▶Summarize2 min
▶Publisher and publication date2 min
▶Edition number2 min
▶URL and date accessed2 min
▶Incorrect2 min
▶That is2 min
▶Example2 min
▶More tips2 min
▶Evaluate2 min
▶Growth2 min
▶Accounting2 min
▶Foundation2 min
▶Private Company2 min

▶Day One Wrap-Up2 lessons

▶Activity2 min
▶Reflect on the exercise60 min

▶Session Two: What is a Business Plan For?1 lesson

▶Getting Down to Business2 min

▶Session Three: A General Business Plan Framework5 lessons

▶Creating a Framework15 min
▶Other optional and helpful elements can include2 min
▶Defining Our Values2 min
▶Microsoft’s Global Diversity and Inclusion Vision Statement2 min
▶Making Connections2 min

▶Session Four: Identifying Your Audience2 lessons

▶Defining Yourself2 min
▶Defining the Terms2 min

▶Session Six: Defining Your Company5 lessons

▶Identifying Your USP15 min
▶Writing Your Company Description15 min
▶What will the impact of this business be on the customer?2 min
▶Example: The Acme Vacuum 10002 min
▶Operations and Your Business Plan2 min

▶Session Seven: Getting to Work1 lesson

▶Financial projections15 min

▶Session Eight: Creating a Marketing Strategy13 lessons

▶The Purpose of the Plan2 min
▶What is the buying process?2 min
▶Access: Can you reach the segment through advertising and then distribution?2 min
▶Defend: Can you defend yourself and stand out from the competition?2 min
▶Childless households2 min
▶SWOT Analysis2 min
▶Next Steps2 min
▶Analyzing Distribution Channels15 min
▶Price2 min
▶Promotion2 min
▶Evaluate, Review, and Revise15 min
▶Leveraging Social Media15 min
▶Follow Others2 min

▶Session Nine: Creating the Sales Plan6 lessons

▶Building Your Sales Force15 min
▶Initiate2 min
▶Build2 min
▶Manage2 min
▶Optimize2 min
▶Some ideas include2 min

▶Session Ten: Developing Financial Projections27 lessons

▶The Importance of Financial Planning2 min
▶What is Finance?2 min
▶Government agencies, who collect taxes from the business15 min
▶The Income Statement2 min
▶The income statement equation typically looks like this2 min
▶Sample Income Statement2 min
▶Widget Sales2 min
▶Widget Installation2 min
▶Interest Income2 min
▶Total Revenue2 min
▶Rent2 min
▶Utilities2 min
▶Advertising2 min
▶Wages2 min
▶Total Expenses2 min
▶The Balance Sheet2 min
▶Balance Sheet Equation2 min
▶Cash2 min
▶Unearned revenue2 min
▶Cash Flow Statement2 min
▶Add net income for the period2 min
▶Total Retained Earnings2 min
▶Minus dividends paid2 min
▶Retained earnings2 min
▶What Do Projections Include?2 min
▶This is not an easy task, so remember2 min
▶Use the Writing Rules2 min

▶Session Eleven: Putting It All Together22 lessons

▶Writing the Executive Summary15 min
▶Making a Strong Presentation15 min
▶The Finishing Touches15 min
▶In closing2 min
▶Writing a Business Plan2 min
▶Onboarding plan2 min
▶A traditional paper report2 min
▶How do they feel about all of this?2 min
▶A freelancer2 min
▶What can you do to appeal to them?2 min
▶What could the author have done to make your research easier?3 min
▶Where does their involvement end?3 min
▶How do you feel about these parts of the sales cycle?2 min
▶I have these resources to help me2 min
▶Recommended Reading List2 min
▶Course Length2 min
▶Post-Course Assessment2 min
▶A glossary2 min
▶Marketing plan2 min
▶Initiate, Build, Manage, Optimize2 min
▶Pre-Course Assessment2 min
▶Personal Action Plan2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.

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