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Start & Grow

Building an Online Business

A practical Business Nous course in the Start & Grow track.

11 sessions92 lessons4 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Breaking Down the Plan
  • Internet Marketing Basics
  • How Online Businesses Can Benefit You
  • Laying the Groundwork
  • Creating a Business Plan
  • The Sales Process
  • Expenses
  • Building Your Online Business
  • Exercises & tools

Course content

11 sessions · 92 lessons · ~4 hours · first 2 lessons free

Part 15 lessons
  • Your Velsoft training package contains the following itemsFree2 min
  • A bottle of waterFree2 min
  • Our Top 10 Training Tips2 min
  • Markers2 min
  • How to Use This Guide2 min
Session One: Course Overview10 lessons
  • Overview6 min
  • Introductions2 min
  • Some common ground rules include2 min
  • Course Overview2 min
  • Find resources to support your business2 min
  • Market your online business using social media and the Internet2 min
  • Pre-Course Assessment2 min
  • All of the above2 min
  • Third-party service like PayPal2 min
  • Any of the above2 min
Session Five: Breaking Down the Plan3 lessons
  • Morning Wrap-Up2 min
  • The Purpose of the Plan2 min
  • Stage Six: Evaluate, Review, and Revise2 min
Session Seven: Internet Marketing Basics22 lessons
  • Activity2 min
  • Techniques2 min
  • Engage customers with fun posts, questions, contests, and coupons2 min
  • Craft short, snappy tweets2 min
  • Building Relationships15 min
  • Workshop Wrap-Up2 min
  • In closing2 min
  • Building an Online Business2 min
  • Priceline5 min
  • YouTube2 min
  • I have these resources to help me2 min
  • Recommended Reading List2 min
  • Course Evaluation2 min
  • Course Length2 min
  • Strongly Agree2 min
  • Final Thoughts2 min
  • Whenever you feel like it2 min
  • Have a specialized company optimize your full site for mobile users2 min
  • A way to pay for items over the Internet2 min
  • A full paragraph2 min
  • Post-Course Assessment2 min
  • Personal Action Plan2 min
Session Two: How Online Businesses Can Benefit You2 lessons
  • A Brief History2 min
  • Benefits of Online Businesses2 min
Session Three: Laying the Groundwork4 lessons
  • Identifying the Possibilities2 min
  • Doing Your Research2 min
  • Can I make a profit from this product or service?2 min
  • Pre-Assignment Review15 min
Session Four: Creating a Business Plan24 lessons
  • Why a Business Plan?2 min
  • Sample Business Plan20 min
  • Competitive Analysis2 min
  • Computers, tablets, and smartphones2 min
  • Inventory software2 min
  • Accounting software2 min
  • Development for mobile app2 min
  • Website development2 min
  • Entrepreneurial workshop2 min
  • Inventory software workshop2 min
  • Total Expenses2 min
  • Logistical Expenses2 min
  • Utilities2 min
  • Telephone and Internet2 min
  • Fuel2 min
  • Bags for products2 min
  • Website maintenance and hosting2 min
  • Internet and newspaper advertising2 min
  • Salary for Norman2 min
  • Salary for Sarah2 min
  • Marketing Strategies2 min
  • Future Growth2 min
  • Gathering Resources15 min
  • Software developers2 min
Part One: The Sales Process5 lessons
  • Prospect2 min
  • Qualified Prospect2 min
  • Lead2 min
  • Committed Lead2 min
  • Total Average Length of Sales Process2 min
Part Three: Expenses1 lesson
  • Website and app maintenance2 min
Session Six: Building Your Online Business15 lessons
  • Your logo2 min
  • Designing Your Contact Information2 min
  • Creating a Website15 min
  • Site Setup and Restrictions2 min
  • Support Options3 min
  • Encourage a dialogue3 min
  • What parts of the website did not work well?2 min
  • What is E-Commerce?2 min
  • Telephone and Fax Orders2 min
  • Making Your Site Mobile-Friendly2 min
  • Payment options2 min
  • About Online Marketplaces2 min
  • Amazon2 min
  • Specialty Marketplaces2 min
  • Choose one of the sites from this list2 min
Exercises & tools1 lesson
  • How to Use the Assessment Tools2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.