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Start & Grow

Building an Online Business

A practical Business Nous course in the Start & Grow track.

9 sessions79 lessons4 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Breaking Down the Plan
  • Internet Marketing Basics
  • How Online Businesses Can Benefit You
  • Laying the Groundwork
  • Creating a Business Plan
  • The Sales Process
  • Expenses
  • Building Your Online Business

Course content

9 sessions · 79 lessons · ~4 hours · first 2 lessons free

▶Session One: Course Overview8 lessons
  • ▶OverviewFree6 min
  • ▶Course OverviewFree2 min
  • ▶Find resources to support your business2 min
  • ▶Market your online business using social media and the Internet2 min
  • ▶Pre-Course Assessment2 min
  • ▶All of the above2 min
  • ▶Third-party service like PayPal2 min
  • ▶Any of the above2 min
▶Session Five: Breaking Down the Plan2 lessons
  • ▶The Purpose of the Plan2 min
  • ▶Stage Six: Evaluate, Review, and Revise2 min
▶Session Seven: Internet Marketing Basics18 lessons
  • ▶Activity2 min
  • ▶Techniques2 min
  • ▶Engage customers with fun posts, questions, contests, and coupons2 min
  • ▶Craft short, snappy tweets2 min
  • ▶Building Relationships15 min
  • ▶In closing2 min
  • ▶Building an Online Business2 min
  • ▶Priceline2 min
  • ▶YouTube2 min
  • ▶I have these resources to help me2 min
  • ▶Recommended Reading List2 min
  • ▶Course Length2 min
  • ▶Whenever you feel like it2 min
  • ▶Have a specialized company optimize your full site for mobile users2 min
  • ▶A way to pay for items over the Internet2 min
  • ▶A full paragraph2 min
  • ▶Post-Course Assessment2 min
  • ▶Personal Action Plan2 min
▶Session Two: How Online Businesses Can Benefit You2 lessons
  • ▶A Brief History2 min
  • ▶Benefits of Online Businesses2 min
▶Session Three: Laying the Groundwork4 lessons
  • ▶Identifying the Possibilities2 min
  • ▶Doing Your Research2 min
  • ▶Can I make a profit from this product or service?2 min
  • ▶Looking back at your preparation15 min
▶Session Four: Creating a Business Plan24 lessons
  • ▶Why a Business Plan?2 min
  • ▶Sample Business Plan20 min
  • ▶Competitive Analysis2 min
  • ▶Computers, tablets, and smartphones2 min
  • ▶Inventory software2 min
  • ▶Accounting software2 min
  • ▶Development for mobile app2 min
  • ▶Website development2 min
  • ▶Entrepreneurial workshop2 min
  • ▶Inventory software workshop2 min
  • ▶Total Expenses2 min
  • ▶Logistical Expenses2 min
  • ▶Utilities2 min
  • ▶Telephone and Internet2 min
  • ▶Fuel2 min
  • ▶Bags for products2 min
  • ▶Website maintenance and hosting2 min
  • ▶Internet and newspaper advertising2 min
  • ▶Salary for Norman2 min
  • ▶Salary for Sarah2 min
  • ▶Marketing Strategies2 min
  • ▶Future Growth2 min
  • ▶Gathering Resources15 min
  • ▶Software developers2 min
▶Part One: The Sales Process5 lessons
  • ▶Prospect2 min
  • ▶Qualified Prospect2 min
  • ▶Lead2 min
  • ▶Committed Lead2 min
  • ▶Total Average Length of Sales Process2 min
▶Part Three: Expenses1 lesson
  • ▶Website and app maintenance2 min
▶Session Six: Building Your Online Business15 lessons
  • ▶Your logo2 min
  • ▶Designing Your Contact Information2 min
  • ▶Creating a Website15 min
  • ▶Site Setup and Restrictions2 min
  • ▶Support Options3 min
  • ▶Encourage a dialogue3 min
  • ▶What parts of the website did not work well?2 min
  • ▶What is E-Commerce?2 min
  • ▶Telephone and Fax Orders2 min
  • ▶Making Your Site Mobile-Friendly2 min
  • ▶Payment options2 min
  • ▶About Online Marketplaces2 min
  • ▶Amazon2 min
  • ▶Specialty Marketplaces2 min
  • ▶Choose one of the sites from this list2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.