Name: Entrepreneurship 101
Price: 19.00 GBP
Availability: InStock

What you'll learn

Laying the Groundwork
Wrap-Up
What It Takes to Make It
Resources to Consider
Building On Your Business Idea
The Sales Process
Sales Metrics
Calculating Ratios
Business Ownership Options
Key Documents to Prepare

Course content

21 sessions · 149 lessons · ~11 hours · first 2 lessons free

▶Part 11 lesson

▶OverviewFree8 min

▶Session Four: Laying the Groundwork7 lessons

▶What Am I Good At?Free2 min
▶What Other Skills Do I Have?2 min
▶What Can I Make Money At?2 min
▶What Problems Exist?4 min
▶Can I make a profit from this product or service?2 min
▶Using a SWOT Analysis2 min
▶How Much Risk Can You Tolerate?3 min

▶Day One Wrap-Up3 lessons

▶Activity2 min
▶Wondermate2 min
▶Reflect on the exercise60 min

▶Session One: Course Overview5 lessons

▶Course Overview2 min
▶Find appropriate resources to help you on your journey2 min
▶All of the above2 min
▶Are lots of people talented at this?2 min
▶It depends on the business2 min

▶Session Two: What It Takes to Make It2 lessons

▶Before you start2 min
▶Entrepreneurs need to be willing to take risks, such as2 min

▶Session Three: Resources to Consider3 lessons

▶Friends and Family2 min
▶Books, Magazines, Industry Publications, and Social Media2 min
▶Mentors, Coaches, and Consultants2 min

▶Session Five: Building On Your Business Idea13 lessons

▶Getting Started2 min
▶Functional and Non-Functional Requirements2 min
▶Makes individual cups of coffee in 14 seconds2 min
▶User Stories3 min
▶Making Connections45 min
▶Who will our competition be?2 min
▶Step Two: Testing2 min
▶A hands-on demonstration of a prototype2 min
▶What is your biggest problem with…?2 min
▶Step Three: Take It All In2 min
▶Your product or service’s features and benefits2 min
▶How it will help the customer2 min
▶Benefits2 min

▶Part One: The Sales Process4 lessons

▶Committed Lead2 min
▶Customer2 min
▶Four weeks after agreement is signed2 min
▶Four and a half to six weeks2 min

▶Part Two: Sales Metrics2 lessons

▶Daily, weekly, monthly, and yearly sales estimates2 min
▶Let’s look at an e-commerce company2 min

▶Part Four: Calculating Ratios1 lesson

▶Gross Profit Margin2 min

▶Session Six: Business Ownership Options5 lessons

▶Subsidiary2 min
▶What is a Franchise?2 min
▶Where to Find Franchises and Resources?2 min
▶When exploring franchise opportunities, remember2 min
▶Purchasing an Existing Business15 min

▶Session Seven: Key Documents to Prepare13 lessons

▶Business Plan15 min
▶Why a Business Plan?2 min
▶Other optional and helpful elements can include2 min
▶Executive Summary15 min
▶Pitch Deck30 min
▶Pitch deck: your products and services2 min
▶How It Works15 min
▶Description2 min
▶Introduce yourself2 min
▶State your business name2 min
▶If relevant, include where you operate2 min
▶Make it meaningful and memorable2 min
▶White Papers15 min

▶Session Eight: Gathering Funding21 lessons

▶The Income Statement2 min
▶The income statement equation typically looks like this2 min
▶Sample Income Statement2 min
▶Widget Sales2 min
▶Widget Installation2 min
▶Interest Income2 min
▶Total Revenue2 min
▶Rent2 min
▶Utilities2 min
▶Advertising2 min
▶Wages2 min
▶Total Expenses2 min
▶The Balance Sheet2 min
▶Balance Sheet Equation2 min
▶Cash2 min
▶Unearned revenue2 min
▶Cash Flow Statement2 min
▶Add net income for the period2 min
▶Total Retained Earnings2 min
▶Minus dividends paid2 min
▶Retained earnings2 min

▶Session Nine: Developing Your Product3 lessons

▶Process Overview2 min
▶Engineering Requirements2 min
▶Testing Requirements2 min

▶Session Ten: Creating a Sales and Marketing Strategy13 lessons

▶The Purpose of the Plan2 min
▶How can I leverage segmentation?2 min
▶What is the buying process?2 min
▶Access: Can you reach the segment through advertising and then distribution?2 min
▶Defend: Can you defend yourself and stand out from the competition?2 min
▶Childless households2 min
▶Next Steps2 min
▶Stage Three: Analyzing Distribution Channels10 min
▶Price2 min
▶Promotion2 min
▶Stages Five and Six: Implement, Evaluate, Review, and Revise10 min
▶Leveraging Social Media15 min
▶Building Your Sales Force10 min

▶Session Sixteen: Bringing It All Together28 lessons

▶Checklist for Success30 min
▶Entrepreneurial Traits2 min
▶What sales metrics will I need to gather?2 min
▶Intellectual Property2 min
▶Reviewing and revising2 min
▶What will your product/service name(s) be?2 min
▶Entrepreneurship 1012 min
▶How do you think these questions tie into entrepreneurship?2 min
▶What other resources can you think of?2 min
▶Setup costs and royalty fees can be significant2 min
▶Choose a business from the list below2 min
▶Packaging: What design and functional elements will your packaging contain?2 min
▶Recyclable cardboard inserts will protect coffee machine inside box2 min
▶Positioning2 min
▶We are committed to protecting the environment and promoting sustainability2 min
▶How will you use social media in your business?2 min
▶Marty Neumeier2 min
▶Can you identify the companies or products associated with these taglines?2 min
▶Milton Glaser2 min
▶What other benchmarks might you track?2 min
▶What other ideas do you have for increasing business?2 min
▶I have these resources to help me2 min
▶Recommended Reading List2 min
▶Course Length2 min
▶How many slides does a pitch deck usually contain?2 min
▶Pre-Course Assessment2 min
▶Post-Course Assessment2 min
▶Personal Action Plan2 min

▶Session Eleven: Branding 1015 lessons

▶What is a Brand?2 min
▶A set of feelings and values2 min
▶Why Branding is the Most Important Investment a Company Can Make2 min
▶Developing a Slogan15 min
▶Getting Creative15 min

▶Session Twelve: Setting Up Your Office6 lessons

▶Close to your competition2 min
▶Finding Resources2 min
▶The area and building are zoned for your type of business2 min
▶Your insurance will cover that location2 min
▶However, there can be some disadvantages as well, such as2 min
▶You have your business firmly established first2 min

▶Session Thirteen: Launching the Business7 lessons

▶Getting Off the Ground15 min
▶Pre-Launch2 min
▶Post-Launch2 min
▶Setting Up Your Organizational Chart15 min
▶The new organization chart might look like this2 min
▶Step Three: Recruiting2 min
▶Step Six: Orientation and Onboarding2 min

▶Session Fourteen: Keeping the Business Moving5 lessons

▶Keeping Track of Your Business15 min
▶If you are a product-based company, you should also know2 min
▶Be Social2 min
▶Staying Positive2 min
▶Consider these case studies2 min

▶Session Fifteen: Being an Entrepreneurial Leader2 lessons

▶Identifying the Activities2 min
▶Working It Out2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.

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