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Marketing for Small Business

Get your small business known and chosen. This practical course walks you through your marketing message, understanding your market, marketing on a small budget, setting a budget you can hold, and the basics of online marketing.

10 sessions104 lessons10 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Elements of a Successful Marketing Message
  • Wrap-Up
  • Marketing for Small Business
  • The Marketing Cycle in Small Business
  • Identifying Marketing Strategies
  • Implementing Your Plan
  • Internet Marketing Basics
  • Exercises & tools

Course content

10 sessions · 104 lessons · ~10 hours · first 2 lessons free

Part 15 lessons
  • Your Velsoft training package contains the following itemsFree2 min
  • A bottle of waterFree2 min
  • Our Top 10 Training Tips2 min
  • Soft ball or object2 min
  • How to Use This Guide2 min
Session One: Course Overview10 lessons
  • Overview3 min
  • Introductions2 min
  • Some common ground rules include2 min
  • Course Overview2 min
  • At the end of this workshop, you will be able to2 min
  • Leverage the best of Internet and social media marketing2 min
  • Pre-Assignment2 min
  • Mutually exclusive2 min
  • All of the above2 min
  • Brand2 min
Session Three: Elements of a Successful Marketing Message11 lessons
  • Morning Wrap-Up2 min
  • Your USP15 min
  • Making Connections45 min
  • About Rapport4 min
  • Influence and Persuasion30 min
  • The Power of Persuasion2 min
  • Some other examples2 min
  • Social Evidence2 min
  • Liking2 min
  • Scarcity2 min
  • Testing and Revising15 min
Day One Wrap-Up4 lessons
  • Activity2 min
  • Here are some examples that you can provide2 min
  • Debrief105 min
  • Reconnect: Review in Action2 min
Session Two: Marketing for Small Business9 lessons
  • Marketing Challenges2 min
  • Marketing and Sales2 min
  • The Best Marketing2 min
  • Mission Statement2 min
  • Plan of Action2 min
  • Strategies2 min
  • Tactics2 min
  • Standing Out from the Crowd2 min
  • Pre-Assignment Review15 min
Session Four: The Marketing Cycle in Small Business13 lessons
  • Stage One: Consumer and Market Analysis30 min
  • What is the buying process?2 min
  • Access: Can you reach the segment through advertising and then distribution?2 min
  • Defend: Can you defend yourself and stand out from the competition?2 min
  • Childless households2 min
  • SWOT Analysis2 min
  • Next Steps2 min
  • Stage Three: Analyzing Distribution Channels30 min
  • Products2 min
  • Price3 min
  • Promotion2 min
  • Bringing it All Together15 min
  • Remember2 min
Session Five: Identifying Marketing Strategies11 lessons
  • Key Marketing Strategies for Small Businesses15 min
  • Getting the Most Bang for Your Buck15 min
  • Top Ten Strategies for Success15 min
  • Partnerships with the community2 min
  • Telemarketing2 min
  • A-thons2 min
  • Challenge/Matching Fundraising2 min
  • Guarantee2 min
  • Your URL on Everything2 min
  • Appearances as a talk or radio show guest2 min
  • A brochure2 min
Session Six: Implementing Your Plan6 lessons
  • What is a Budget?2 min
  • Crashing Your Own Budget2 min
  • Four Rules for Establishing Your Budget15 min
  • Know Your Accruals2 min
  • Stage Five: Implementing and Evaluating15 min
  • Staying on Track2 min
Session Seven: Internet Marketing Basics34 lessons
  • What is Internet Marketing?2 min
  • Web Design and Development2 min
  • Affiliate Programs2 min
  • E-mail Marketing15 min
  • Using Social Media2 min
  • Sharing Messages15 min
  • A Cautionary Note2 min
  • Distribution Services2 min
  • Offer distribution that takes place on time2 min
  • Keep it Rich2 min
  • What is SEO?15 min
  • Paid Searches2 min
  • How It Works2 min
  • Leveraging Social Media15 min
  • Follow Others2 min
  • In closing2 min
  • Marketing for Small Businesses6 min
  • Where does their involvement end?4 min
  • What is the hub site for your company?2 min
  • Did you go to the second page?2 min
  • I have these resources to help me2 min
  • Recommended Reading List2 min
  • Course Evaluation2 min
  • Course Length2 min
  • Strongly Agree2 min
  • Final Thoughts2 min
  • Responding to proposals2 min
  • Marketing2 min
  • Your unique selling position2 min
  • The sound a gun makes when it is fired2 min
  • Buy, resell2 min
  • Pre-Course Assessment2 min
  • Post-Course Assessment2 min
  • Personal Action Plan2 min
Exercises & tools1 lesson
  • How to Use the Assessment Tools2 min

About this course

Get your small business known and chosen. This practical course walks you through your marketing message, understanding your market, marketing on a small budget, setting a budget you can hold, and the basics of online marketing.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.