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Marketing for Small Business

Get your small business known and chosen. This practical course walks you through your marketing message, understanding your market, marketing on a small budget, setting a budget you can hold, and the basics of online marketing.

8 sessions89 lessons8 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Elements of a Successful Marketing Message
  • Wrap-Up
  • Marketing for Small Business
  • The Marketing Cycle in Small Business
  • Identifying Marketing Strategies
  • Implementing Your Plan
  • Internet Marketing Basics

Course content

8 sessions · 89 lessons · ~8 hours · first 2 lessons free

▶Session One: Course Overview8 lessons
  • ▶OverviewFree3 min
  • ▶Course OverviewFree2 min
  • ▶At the end of this workshop, you will be able to2 min
  • ▶Leverage the best of Internet and social media marketing2 min
  • ▶Before you start2 min
  • ▶Mutually exclusive2 min
  • ▶All of the above2 min
  • ▶Brand2 min
▶Session Three: Elements of a Successful Marketing Message10 lessons
  • ▶Your USP15 min
  • ▶Making Connections45 min
  • ▶About Rapport4 min
  • ▶Influence and Persuasion30 min
  • ▶The Power of Persuasion2 min
  • ▶Some other examples2 min
  • ▶Social Evidence2 min
  • ▶Liking2 min
  • ▶Scarcity2 min
  • ▶Testing and Revising15 min
▶Day One Wrap-Up1 lesson
  • ▶Here are some examples that you can provide2 min
▶Session Two: Marketing for Small Business9 lessons
  • ▶Marketing Challenges2 min
  • ▶Marketing and Sales2 min
  • ▶The Best Marketing2 min
  • ▶Mission Statement2 min
  • ▶Plan of Action2 min
  • ▶Strategies2 min
  • ▶Tactics2 min
  • ▶Standing Out from the Crowd2 min
  • ▶Looking back at your preparation15 min
▶Session Four: The Marketing Cycle in Small Business13 lessons
  • ▶Stage One: Consumer and Market Analysis30 min
  • ▶What is the buying process?2 min
  • ▶Access: Can you reach the segment through advertising and then distribution?2 min
  • ▶Defend: Can you defend yourself and stand out from the competition?2 min
  • ▶Childless households2 min
  • ▶SWOT Analysis2 min
  • ▶Next Steps2 min
  • ▶Stage Three: Analyzing Distribution Channels30 min
  • ▶Products2 min
  • ▶Price3 min
  • ▶Promotion2 min
  • ▶Bringing it All Together15 min
  • ▶Remember2 min
▶Session Five: Identifying Marketing Strategies11 lessons
  • ▶Key Marketing Strategies for Small Businesses15 min
  • ▶Getting the Most Bang for Your Buck15 min
  • ▶Top Ten Strategies for Success15 min
  • ▶Partnerships with the community2 min
  • ▶Telemarketing2 min
  • ▶A-thons2 min
  • ▶Challenge/Matching Fundraising2 min
  • ▶Guarantee2 min
  • ▶Your URL on Everything2 min
  • ▶Appearances as a talk or radio show guest2 min
  • ▶A brochure2 min
▶Session Six: Implementing Your Plan6 lessons
  • ▶What is a Budget?2 min
  • ▶Crashing Your Own Budget2 min
  • ▶Four Rules for Establishing Your Budget15 min
  • ▶Know Your Accruals2 min
  • ▶Stage Five: Implementing and Evaluating15 min
  • ▶Staying on Track2 min
▶Session Seven: Internet Marketing Basics31 lessons
  • ▶What is Internet Marketing?2 min
  • ▶Web Design and Development2 min
  • ▶Affiliate Programs2 min
  • ▶E-mail Marketing15 min
  • ▶Using Social Media2 min
  • ▶Sharing Messages15 min
  • ▶A Cautionary Note2 min
  • ▶Distribution Services2 min
  • ▶Offer distribution that takes place on time2 min
  • ▶Keep it Rich2 min
  • ▶What is SEO?15 min
  • ▶Paid Searches2 min
  • ▶How It Works2 min
  • ▶Leveraging Social Media15 min
  • ▶Follow Others2 min
  • ▶In closing2 min
  • ▶Marketing for Small Businesses5 min
  • ▶Where does their involvement end?2 min
  • ▶What is the hub site for your company?2 min
  • ▶Did you go to the second page?2 min
  • ▶I have these resources to help me2 min
  • ▶Recommended Reading List2 min
  • ▶Course Length2 min
  • ▶Responding to proposals2 min
  • ▶Marketing2 min
  • ▶Your unique selling position2 min
  • ▶The sound a gun makes when it is fired2 min
  • ▶Buy, resell2 min
  • ▶Pre-Course Assessment2 min
  • ▶Post-Course Assessment2 min
  • ▶Personal Action Plan2 min

About this course

Get your small business known and chosen. This practical course walks you through your marketing message, understanding your market, marketing on a small budget, setting a budget you can hold, and the basics of online marketing.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.