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Start & Grow

Social Media Marketing

Grow your business on social without burning out. Pick the right platforms, post with purpose, and turn followers into customers.

4 sessions20 lessons1 hour of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Strategy Before Posting
  • Content That Works
  • Turning Followers Into Customers
  • Making It Produce Work

Course content

4 sessions · 20 lessons · ~1 hour · first 2 lessons free

Session One: Strategy Before Posting5 lessons
  • Why most business social media achieves nothingFree2 min
  • Pick your platforms — properlyFree2 min
  • What to actually post2 min
  • Working out what you actually know2 min
  • Your action2 min
Session Two: Content That Works5 lessons
  • The first line decides everything2 min
  • Making it sustainable2 min
  • Reusing what you already have2 min
  • Photographs, video and doing it on a phone2 min
  • Your action2 min
Session Three: Turning Followers Into Customers5 lessons
  • Followers are not the point2 min
  • Give them somewhere to go2 min
  • Conversations beat broadcasts2 min
  • Paid, and whether you should bother2 min
  • Your action2 min
Session Four: Making It Produce Work5 lessons
  • The gap between attention and enquiries2 min
  • Writing the ask2 min
  • Handling the awkward bits2 min
  • Reviewing what actually happened2 min
  • Your action2 min

About this course

Grow your business on social without burning out. Pick the right platforms, post with purpose, and turn followers into customers.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.