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Start & Grow

Kickstart Your Business with Crowdsourcing

A practical Business Nous course in the Start & Grow track.

9 sessions50 lessons3 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Choosing Your Crowdsourcing Platform
  • Test Driving
  • What Is Crowdsourcing?
  • The Crowdsourcing Process
  • Types of Crowdsourcing
  • Social Media and Crowdsourcing
  • Engaging the Crowd

Course content

9 sessions · 50 lessons · ~3 hours · first 2 lessons free

▶Part 13 lessons
  • ▶GuruFree2 min
  • ▶TopCoderFree2 min
  • ▶Fundrazr2 min
▶Session One: Course Overview11 lessons
  • ▶Overview3 min
  • ▶Course Overview2 min
  • ▶Describe the crowdsourcing process2 min
  • ▶Attract and engage your crowd2 min
  • ▶Before you start2 min
  • ▶Getting volunteers to complete a project2 min
  • ▶Holding a contest to name a business2 min
  • ▶Which of the following products have arisen because of crowdsourcing?2 min
  • ▶All of the above2 min
  • ▶Three or more2 min
  • ▶It depends2 min
▶Session Four: Choosing Your Crowdsourcing Platform1 lesson
  • ▶Crowdsourcing Focus2 min
▶Session Eight: Test Driving14 lessons
  • ▶Activity2 min
  • ▶In closing2 min
  • ▶Kickstarting Your Business with Crowdsourcing2 min
  • ▶Case study2 min
  • ▶Input recipes, stories, and pictures into a database2 min
  • ▶I have these resources to help me2 min
  • ▶Recommended Reading List2 min
  • ▶Course Length2 min
  • ▶There is no difference2 min
  • ▶Establish a budget2 min
  • ▶Requires human judgment2 min
  • ▶Pre-Course Assessment2 min
  • ▶Post-Course Assessment2 min
  • ▶Personal Action Plan2 min
▶Session Two: What Is Crowdsourcing?8 lessons
  • ▶A Brief History2 min
  • ▶Looking back at your preparation15 min
  • ▶Microwork and Macrowork15 min
  • ▶Crowdwisdom15 min
  • ▶Crowdfunding15 min
  • ▶Crowdsourcing can help your business if2 min
  • ▶When Crowdsourcing Isn’t Right2 min
  • ▶The Reliability Problem2 min
▶Session Three: The Crowdsourcing Process1 lesson
  • ▶Stage Two: Define Your Crowdsourcing Approach2 min
▶Session Five: Types of Crowdsourcing7 lessons
  • ▶The benefits of crowdvoting and crowdcontests include2 min
  • ▶However, the downsides are2 min
  • ▶McDonald’s2 min
  • ▶Crowdsearching2 min
  • ▶Crowdfynd2 min
  • ▶Mechanical Turk2 min
  • ▶Reddit2 min
▶Session Six: Social Media and Crowdsourcing3 lessons
  • ▶Using Social Media to Crowdsource2 min
  • ▶Twitter2 min
  • ▶YouTube2 min
▶Session Seven: Engaging the Crowd2 lessons
  • ▶Connect2 min
  • ▶Compensate2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.