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Start & Grow

Kickstart Your Business with Crowdsourcing

A practical Business Nous course in the Start & Grow track.

10 sessions64 lessons3 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Choosing Your Crowdsourcing Platform
  • Test Driving
  • What Is Crowdsourcing?
  • The Crowdsourcing Process
  • Types of Crowdsourcing
  • Social Media and Crowdsourcing
  • Engaging the Crowd
  • Exercises & tools

Course content

10 sessions · 64 lessons · ~3 hours · first 2 lessons free

Part 18 lessons
  • Your Velsoft training package contains the following itemsFree2 min
  • A bottle of waterFree2 min
  • Our Top 10 Training Tips2 min
  • Soft ball or object2 min
  • How to Use This Guide2 min
  • Guru2 min
  • TopCoder2 min
  • Fundrazr2 min
Session One: Course Overview13 lessons
  • Overview3 min
  • Introductions2 min
  • Some common ground rules include2 min
  • Course Overview2 min
  • Describe the crowdsourcing process2 min
  • Attract and engage your crowd2 min
  • Pre-Assignment2 min
  • Getting volunteers to complete a project2 min
  • Holding a contest to name a business2 min
  • Which of the following products have arisen because of crowdsourcing?2 min
  • All of the above2 min
  • Three or more2 min
  • It depends2 min
Session Four: Choosing Your Crowdsourcing Platform3 lessons
  • Morning Wrap-Up2 min
  • Crowdsourcing Focus2 min
  • Possible Uses for My Organization2 min
Session Eight: Test Driving18 lessons
  • Activity2 min
  • Workshop Wrap-Up2 min
  • In closing2 min
  • Kickstarting Your Business with Crowdsourcing3 min
  • When participants return from the break, give them this case study2 min
  • Input recipes, stories, and pictures into a database2 min
  • I have these resources to help me2 min
  • Recommended Reading List2 min
  • Course Evaluation2 min
  • Course Length2 min
  • Strongly Agree2 min
  • Final Thoughts2 min
  • There is no difference2 min
  • Establish a budget2 min
  • Requires human judgment2 min
  • Pre-Course Assessment2 min
  • Post-Course Assessment2 min
  • Personal Action Plan2 min
Session Two: What Is Crowdsourcing?8 lessons
  • A Brief History2 min
  • Pre-Assignment Review15 min
  • Microwork and Macrowork15 min
  • Crowdwisdom15 min
  • Crowdfunding15 min
  • Crowdsourcing can help your business if2 min
  • When Crowdsourcing Isn’t Right2 min
  • The Reliability Problem2 min
Session Three: The Crowdsourcing Process1 lesson
  • Stage Two: Define Your Crowdsourcing Approach2 min
Session Five: Types of Crowdsourcing7 lessons
  • The benefits of crowdvoting and crowdcontests include2 min
  • However, the downsides are2 min
  • McDonald’s2 min
  • Crowdsearching2 min
  • Crowdfynd2 min
  • Mechanical Turk2 min
  • Reddit2 min
Session Six: Social Media and Crowdsourcing3 lessons
  • Using Social Media to Crowdsource2 min
  • Twitter2 min
  • YouTube2 min
Session Seven: Engaging the Crowd2 lessons
  • Connect2 min
  • Compensate2 min
Exercises & tools1 lesson
  • How to Use the Assessment Tools2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.