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Global Business Strategies

A practical Business Nous course in the Start & Grow track.

17 sessions145 lessons12 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Icebreaker Phrases from the Handouts folder, cut out (Day One Morning Icebreaker)
  • The Global Trade Market
  • Understanding the Global Business Environment
  • Products and Services
  • E-Commerce on the Global Stage
  • Working in the Global Context
  • The Economics of Global Business
  • The Logistics of Global Business
  • Rules and Regulations
  • Wrap-Up

Course content

17 sessions · 145 lessons · ~12 hours · first 2 lessons free

Part 15 lessons
  • Your Velsoft training package contains the following itemsFree2 min
  • A bottle of waterFree2 min
  • Our Top 10 Training Tips2 min
  • Non-marking tape2 min
  • How to Use This Guide2 min
Day One Icebreaker Phrases from the Handouts folder, cut out (Day One Morning Icebreaker)5 lessons
  • Overview5 min
  • Preparation2 min
  • Activity3 min
  • Words with more six or more letters are worth five points2 min
  • Debrief90 min
Session Three: The Global Trade Market6 lessons
  • Morning Wrap-Up2 min
  • Developing Your Strategy2 min
  • Formal associations include2 min
  • Understanding Trade Agreements15 min
  • The New Face of Trade2 min
  • Collaborative Transactions2 min
Session One: Course Overview10 lessons
  • Introductions2 min
  • Some common ground rules include2 min
  • Course Overview2 min
  • Discuss trends in global business2 min
  • Create an international business plan and prepare it for implementation2 min
  • Pre-Course Assessment2 min
  • Supports sports and community teams with an environmental message2 min
  • Excise2 min
  • All of the above2 min
  • Business-to-comptroller2 min
Session Two: Understanding the Global Business Environment8 lessons
  • Defining Globalization15 min
  • The Evolving Marketplace2 min
  • Your Presence in the Marketplace2 min
  • Open for Business15 min
  • Top Trends15 min
  • Fair Trade2 min
  • Financial Investments2 min
  • Take on the World15 min
Session Four: Products and Services4 lessons
  • How Goods Are Traded15 min
  • Adding Value with Intangible Services2 min
  • Contractual Entries2 min
  • Importer2 min
Session Five: E-Commerce on the Global Stage7 lessons
  • What is E-Commerce?15 min
  • Your Business’ Role2 min
  • Security Checklist2 min
  • The Four Models2 min
  • The C2C Model2 min
  • Give It A Go15 min
  • E-Commerce Goals and Models15 min
Session Six: Working in the Global Context5 lessons
  • Looking at Culture2 min
  • Keeping an Open Mind2 min
  • Cultural Adaptability2 min
  • Leveraging Testing2 min
  • Considering the Culture2 min
Session Seven: The Economics of Global Business10 lessons
  • Managing Multiple Currencies15 min
  • Mitigating Your Risks15 min
  • Basics of Trade Finance15 min
  • Financing2 min
  • Mitigating Risk2 min
  • ECA’s can manage international trade risks such as2 min
  • Documentation2 min
  • Documentary Collections2 min
  • Trade Finance2 min
  • Making Connections75 min
Session Eight: The Logistics of Global Business8 lessons
  • Supply Chain Management2 min
  • The Need for Excellence in Supply Chain Management2 min
  • A supply management leader has four key responsibilities2 min
  • Common documents include2 min
  • Packaging and Labeling2 min
  • Threats To and From Shipments2 min
  • Negotiating Market Entry15 min
  • Influencing Elements2 min
Session Nine: Rules and Regulations10 lessons
  • International Regulations15 min
  • Trade Agreements2 min
  • Extraterritoriality2 min
  • Evolving Issues2 min
  • The Role of ECA’s2 min
  • The Complexity of Global Legal Issues2 min
  • Considering the Remedies2 min
  • Mediation2 min
  • Arbitration or Litigation2 min
  • Activity Two: Way to Go!2 min
Day Two Wrap-Up1 lesson
  • In closing2 min
Session Thirteen: Implementing Your Growth Plan34 lessons
  • The sentence could start with2 min
  • Or is it something nice to have, but not urgent?2 min
  • Creating the Right Strategy2 min
  • A combination of the two methods2 min
  • A cost-benefit analysis will lead you to one of three conclusions2 min
  • Exit Strategy2 min
  • Diagnosing Issues2 min
  • What Does Your Brand Say?2 min
  • Global Business Strategies2 min
  • Do your buyers/suppliers currently need credit checks done?2 min
  • Does your current bank operate internationally?2 min
  • What is the business called?2 min
  • What is the consensus (or is there one?)?2 min
  • Are participants already providing services through e-commerce?2 min
  • A restaurant buying groceries for meal preparation2 min
  • A crafter sells items at a local market2 min
  • What is your domestic currency?3 min
  • Possible answers include2 min
  • Set an excellent example of ethical behavior2 min
  • Food Connects People: Righteous Moralist3 min
  • Will you compete on price or benefits?2 min
  • I have these resources to help me2 min
  • Recommended Reading List2 min
  • Course Evaluation2 min
  • Course Length2 min
  • Strongly Agree2 min
  • Final Thoughts2 min
  • Most global business transactions are carried out in what currencies?2 min
  • Site payments with 60 days2 min
  • Purchasing agreement2 min
  • The WTO2 min
  • Brand2 min
  • Post-Course Assessment2 min
  • Personal Action Plan2 min
Session Ten: Beyond the Rules – Ethical Concerns13 lessons
  • The Ethical Conundrum15 min
  • Ethics: A moral obligation to determine right from wrong2 min
  • Ethical Dilemmas2 min
  • What is the most ethically defensible decision I can put forward?2 min
  • Different Points of View15 min
  • The Friedman View2 min
  • Get the Product on Time2 min
  • It’s Oily2 min
  • Food Connects People2 min
  • The Three Levels2 min
  • Going Green2 min
  • Case Studies3 min
  • Developing a Code of Conduct2 min
Session Eleven: Choosing Your Growth Strategy8 lessons
  • The AAA Approach15 min
  • Arbitrage2 min
  • Summary2 min
  • Choosing the Right Approach2 min
  • Case Study2 min
  • A Strategic Approach2 min
  • Should we globalize for competitive advantage?2 min
  • Where should we locate our overseas operations?2 min
Session Twelve: Building Your Growth Plan10 lessons
  • Planning in the Global Context2 min
  • Provide the framework for evaluating and revising performance2 min
  • Outlining the Plan30 min
  • Key accomplishments2 min
  • Awards2 min
  • The Planning Process30 min
  • Planning Worksheet3 min
  • Performing a Market Evaluation2 min
  • The key steps in your market evaluation must include2 min
  • Pulling the Pieces Together2 min
Exercises & tools1 lesson
  • How to Use the Assessment Tools2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.