Name: Global Business Strategies
Price: 19.00 GBP
Availability: InStock

What you'll learn

Getting started
The Global Trade Market
Understanding the Global Business Environment
Products and Services
E-Commerce on the Global Stage
Working in the Global Context
The Economics of Global Business
The Logistics of Global Business
Rules and Regulations
Wrap-Up

Course content

15 sessions · 132 lessons · ~12 hours · first 2 lessons free

▶Getting started4 lessons

▶OverviewFree5 min
▶ActivityFree2 min
▶Words with more six or more letters are worth five points2 min
▶Reflect on the exercise90 min

▶Session Three: The Global Trade Market5 lessons

▶Developing Your Strategy2 min
▶Formal associations include2 min
▶Understanding Trade Agreements15 min
▶The New Face of Trade2 min
▶Collaborative Transactions2 min

▶Session One: Course Overview8 lessons

▶Course Overview2 min
▶Discuss trends in global business2 min
▶Create an international business plan and prepare it for implementation2 min
▶Pre-Course Assessment2 min
▶Supports sports and community teams with an environmental message2 min
▶Excise2 min
▶All of the above2 min
▶Business-to-comptroller2 min

▶Session Two: Understanding the Global Business Environment8 lessons

▶Defining Globalization15 min
▶The Evolving Marketplace2 min
▶Your Presence in the Marketplace2 min
▶Open for Business15 min
▶Top Trends15 min
▶Fair Trade2 min
▶Financial Investments2 min
▶Take on the World15 min

▶Session Four: Products and Services4 lessons

▶How Goods Are Traded15 min
▶Adding Value with Intangible Services2 min
▶Contractual Entries2 min
▶Importer2 min

▶Session Five: E-Commerce on the Global Stage7 lessons

▶What is E-Commerce?15 min
▶Your Business’ Role2 min
▶Security Checklist2 min
▶The Four Models2 min
▶The C2C Model2 min
▶Give It A Go15 min
▶E-Commerce Goals and Models15 min

▶Session Six: Working in the Global Context5 lessons

▶Looking at Culture2 min
▶Keeping an Open Mind2 min
▶Cultural Adaptability2 min
▶Leveraging Testing2 min
▶Considering the Culture2 min

▶Session Seven: The Economics of Global Business10 lessons

▶Managing Multiple Currencies15 min
▶Mitigating Your Risks15 min
▶Basics of Trade Finance15 min
▶Financing2 min
▶Mitigating Risk2 min
▶ECA’s can manage international trade risks such as2 min
▶Documentation2 min
▶Documentary Collections2 min
▶Trade Finance2 min
▶Making Connections75 min

▶Session Eight: The Logistics of Global Business8 lessons

▶Supply Chain Management2 min
▶The Need for Excellence in Supply Chain Management2 min
▶A supply management leader has four key responsibilities2 min
▶Common documents include2 min
▶Packaging and Labeling2 min
▶Threats To and From Shipments2 min
▶Negotiating Market Entry15 min
▶Influencing Elements2 min

▶Session Nine: Rules and Regulations10 lessons

▶International Regulations15 min
▶Trade Agreements2 min
▶Extraterritoriality2 min
▶Evolving Issues2 min
▶The Role of ECA’s2 min
▶The Complexity of Global Legal Issues2 min
▶Considering the Remedies2 min
▶Mediation2 min
▶Arbitration or Litigation2 min
▶Activity Two: Way to Go!2 min

▶Day Two Wrap-Up1 lesson

▶In closing2 min

▶Session Thirteen: Implementing Your Growth Plan31 lessons

▶The sentence could start with2 min
▶Or is it something nice to have, but not urgent?2 min
▶Creating the Right Strategy2 min
▶A combination of the two methods2 min
▶A cost-benefit analysis will lead you to one of three conclusions2 min
▶Exit Strategy2 min
▶Diagnosing Issues2 min
▶What Does Your Brand Say?2 min
▶Global Business Strategies2 min
▶Do your buyers/suppliers currently need credit checks done?2 min
▶Does your current bank operate internationally?2 min
▶What is the business called?2 min
▶What is the consensus (or is there one?)?2 min
▶Are you already selling services online?2 min
▶A restaurant buying groceries for meal preparation2 min
▶A crafter sells items at a local market2 min
▶What is your domestic currency?2 min
▶Possible answers include2 min
▶Set an excellent example of ethical behavior2 min
▶Food Connects People: Righteous Moralist2 min
▶Will you compete on price or benefits?2 min
▶I have these resources to help me2 min
▶Recommended Reading List2 min
▶Course Length2 min
▶Most global business transactions are carried out in what currencies?2 min
▶Site payments with 60 days2 min
▶Purchasing agreement2 min
▶The WTO2 min
▶Brand2 min
▶Post-Course Assessment2 min
▶Personal Action Plan2 min

▶Session Ten: Beyond the Rules – Ethical Concerns13 lessons

▶The Ethical Conundrum15 min
▶Ethics: A moral obligation to determine right from wrong2 min
▶Ethical Dilemmas2 min
▶What is the most ethically defensible decision I can put forward?2 min
▶Different Points of View15 min
▶The Friedman View2 min
▶Get the Product on Time2 min
▶It’s Oily2 min
▶Food Connects People2 min
▶The Three Levels2 min
▶Going Green2 min
▶Case Studies3 min
▶Developing a Code of Conduct2 min

▶Session Eleven: Choosing Your Growth Strategy8 lessons

▶The AAA Approach15 min
▶Arbitrage2 min
▶Summary2 min
▶Choosing the Right Approach2 min
▶Case Study2 min
▶A Strategic Approach2 min
▶Should we globalize for competitive advantage?2 min
▶Where should we locate our overseas operations?2 min

▶Session Twelve: Building Your Growth Plan10 lessons

▶Planning in the Global Context2 min
▶Provide the framework for evaluating and revising performance2 min
▶Outlining the Plan30 min
▶Key accomplishments2 min
▶Awards2 min
▶The Planning Process30 min
▶Planning Worksheet3 min
▶Performing a Market Evaluation2 min
▶The key steps in your market evaluation must include2 min
▶Pulling the Pieces Together2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.

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