Name: Ecommerce Management
Price: 19.00 GBP
Availability: InStock

What you'll learn

Getting to Know E-Commerce
E-Commerce Building Blocks
Software Options and Solutions
Building Your Online Store
The Finishing Touches
Wrap-Up
Creating an Engaging User Experience
Transaction Management
M-Commerce
E-Commerce Analytics

Course content

17 sessions · 102 lessons · ~4 hours · first 2 lessons free

▶Part 16 lessons

▶Writing for the WebFree2 min
▶Games that Teach, by Steve SugarFree2 min
▶Extra markers and pens2 min
▶Provide their personal contact information2 min
▶Social E-Commerce2 min
▶Location-Based E-Commerce2 min

▶Session One: Course Overview5 lessons

▶Setting the Stage2 min
▶Protect your intellectual property2 min
▶Wait for the product to be delivered to you2 min
▶Any of the above2 min
▶All of the above2 min

▶Session Two: Getting to Know E-Commerce4 lessons

▶A Brief History2 min
▶Why Do Customers Buy Online?2 min
▶The Six Models2 min
▶The Language of E-Commerce2 min

▶Session Three: E-Commerce Building Blocks7 lessons

▶Whatís Your Goal?2 min
▶The E-Commerce Business Plan2 min
▶Products and Services2 min
▶Online pricing strategies usually take one of the following forms2 min
▶Fixed fees for each product and service2 min
▶What makes them unique in the marketplace2 min
▶Word of mouth2 min

▶Session Four: Software Options and Solutions4 lessons

▶Software and Services Required for E-Commerce Businesses2 min
▶If there is a guaranteed uptime percentage2 min
▶Out of the Box2 min
▶CD player or computer with upbeat music2 min

▶Session Five: Building Your Online Store19 lessons

▶Your Internet Address2 min
▶Overall Site Organization2 min
▶A call to action usually includes a phrase like2 min
▶Navigating Through Your Site2 min
▶Menus and Categories2 min
▶Product name using optimized keywords for search engine indexing2 min
▶Social media and sharing links2 min
▶Shopping Cart Features2 min
▶The Checkout Process2 min
▶Review order details2 min
▶Optimizing Your Checkout Process2 min
▶Daytime and evening telephone number2 min
▶Order Confirmation Page2 min
▶Estimated shipping dates and tracking information2 min
▶Link to feedback surveys2 min
▶Additional Site Elements2 min
▶Frequently Asked Questions2 min
▶Privacy and Information Gathering Policies2 min
▶Social Media Integration2 min

▶Session Six: The Finishing Touches5 lessons

▶Testing, Launching, and Updating2 min
▶How effective is our search tool?2 min
▶What parts of the website did not work well?2 min
▶Launching the Site2 min
▶Split and Multivariate Testing2 min

▶Day One Wrap-Up1 lesson

▶Overview10 min

▶Session Seven: Creating an Engaging User Experience7 lessons

▶Designing Engaging Web Content2 min
▶Using fonts that are easy to read2 min
▶Making sure that pages load quickly2 min
▶Leverage User-Generated Content2 min
▶Flexible images and media2 min
▶Have you seen websites use phrases like this?2 min
▶Personalization and Customization2 min

▶Session Eight: Transaction Management2 lessons

▶What They Are2 min
▶Where They Are Used2 min

▶Session Nine: M-Commerce2 lessons

▶Top M-Commerce Retailers2 min
▶Well-designed mobile apps2 min

▶Session Ten: E-Commerce Analytics6 lessons

▶Visitors and Views2 min
▶Shopping Cart Metrics2 min
▶Checkout Conversion Rate/Abandonment Rate2 min
▶Tracking Referrers and Keywords2 min
▶E-Commerce Management Tools2 min
▶A Final Note2 min

▶Session Eleven: Supporting Your E-Commerce Business4 lessons

▶Source or create the product2 min
▶Sales and Marketing2 min
▶Use split and multivariate testing to continually improve website2 min
▶Respond to customer inquiries as soon as possible2 min

▶Session Twelve: Marketing Your E-Commerce Business6 lessons

▶The Purpose of the Plan2 min
▶Web and Mobile2 min
▶The Final Element2 min
▶Creating Promotions that Make You Money2 min
▶Increase sales for an existing product by a certain amount2 min
▶Lead-In Product Offer3 min

▶Session Thirteen: Security and Fraud Awareness7 lessons

▶Protecting their personal and financial information2 min
▶In order to fulfill these responsibilities, you need to know2 min
▶Building Trust with Customers2 min
▶Your Responsibilities to Your Business2 min
▶About Intellectual Property2 min
▶Fair Use Considerations2 min
▶Context of the re-use and media used2 min

▶Session Fourteen: Rules and Regulations15 lessons

▶Contraband and Restricted Goods2 min
▶Duty and Taxes2 min
▶Data Collection Points2 min
▶Credit card details2 min
▶What the policy does and does not apply to2 min
▶Print on Demand2 min
▶Did you find any broken links?2 min
▶Here are some sites that you can use for the test2 min
▶I have these resources to help me2 min
▶Recommended Reading List2 min
▶Good-quality image or video2 min
▶What does the ìmî in ìm-commerceî stand for?2 min
▶Offering products or services via a paid subscription2 min
▶Pre- and Post-Assessment Answer Keys2 min
▶Personal Action Plan2 min

▶Exercises & tools2 lessons

▶None of the above2 min
▶Monitored2 min

About this course

A practical Business Nous course in the Start & Grow track.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.

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