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Start Your Business: The 3-Day Bootcamp

Our flagship start-up bootcamp. Everything you need to go from idea to trading — structure, operations, finance, people, product, brand, marketing and sales — in one complete course.

22 sessions167 lessons13 hours of study Written lessonsWorkbook includedCertificate

What you'll learn

  • Wrap-Up
  • Who Are You and What Are You About?
  • Designing Your Organizational Structure
  • Introduction to Operations Management
  • Understanding Financial Terms
  • Getting the Right People in Place
  • Building a Corporate Brand
  • Getting Your Product Together
  • Marketing Your Product
  • Selling Your Product

Course content

22 sessions · 167 lessons · ~13 hours · first 2 lessons free

Part 16 lessons
  • Your Velsoft training package contains the following itemsFree2 min
  • A bottle of waterFree2 min
  • Our Top 10 Training Tips2 min
  • Soft ball or object2 min
  • How to Use This Guide2 min
  • Acronyms and inside jokes2 min
Session One: Course Overview11 lessons
  • Overview7 min
  • Introductions2 min
  • Some common ground rules include2 min
  • Course Overview2 min
  • At the end of this workshop, you will be able to2 min
  • Apply financial and accounting terms correctly2 min
  • Partnership2 min
  • Pre-Course Assessment2 min
  • Operational structure2 min
  • The CEO is governed by2 min
  • Manufacturing, transportation, supplies, service2 min
Day One Wrap-Up3 lessons
  • Activity3 min
  • Debrief85 min
  • Re-Connect: The Next Piece2 min
Session Two: Who Are You and What Are You About?8 lessons
  • What is Our Business?15 min
  • Pre-Assignment Review15 min
  • Sole Proprietorship2 min
  • Joint Venture2 min
  • The Owner’s Role15 min
  • Differentiation3 min
  • Words of Wisdom2 min
  • Keeping Things Moving15 min
Session Three: Designing Your Organizational Structure10 lessons
  • Bringing the Idea to Life15 min
  • The new organization chart might look like this2 min
  • Looking at the Options15 min
  • Differences for Corporations2 min
  • Choosing Board Members2 min
  • Board Issues2 min
  • Ensuring that the company meets the bylaws of the organization2 min
  • The Big Picture2 min
  • Current Thinking2 min
  • Purpose2 min
Session Four: Introduction to Operations Management1 lesson
  • Types of Operations15 min
Session Five: Understanding Financial Terms24 lessons
  • Finance2 min
  • Government agencies, who collect taxes from the business15 min
  • Reliability of information2 min
  • The Income Statement2 min
  • The income statement equation typically looks like this2 min
  • Sample Income Statement2 min
  • Widget Sales2 min
  • Widget Installation2 min
  • Interest Income2 min
  • Total Revenue2 min
  • Rent2 min
  • Utilities2 min
  • Advertising2 min
  • Wages2 min
  • Total Expenses2 min
  • The Balance Sheet2 min
  • Balance Sheet Equation2 min
  • Cash2 min
  • Unearned revenue2 min
  • Cash Flow Statement2 min
  • Add net income for the period2 min
  • Total Retained Earnings2 min
  • Minus dividends paid2 min
  • Retained earnings2 min
Session Six: Getting the Right People in Place2 lessons
  • Step 6: Orientation and Onboarding2 min
  • Making Connections60 min
Session Eight: Building a Corporate Brand7 lessons
  • Morning Wrap-Up2 min
  • Unique2 min
  • What Do We Do?2 min
  • A good brand name and slogan have the following characteristics2 min
  • Developing a Slogan15 min
  • Choosing a Color2 min
  • Fonts2 min
Day Two Wrap-Up1 lesson
  • Preparation2 min
Session Seven: Getting Your Product Together4 lessons
  • Inventory Management15 min
  • Reasons to hold inventory might include2 min
  • Understanding the Value Chain15 min
  • Quality Control15 min
Session Nine: Marketing Your Product17 lessons
  • About the Marketing Process2 min
  • What is the buying process?2 min
  • Access: Can you reach the segment through advertising and then distribution?2 min
  • Defend: Can you defend yourself and stand out from the competition?2 min
  • Childless households2 min
  • SWOT Analysis2 min
  • Next Steps2 min
  • Stage Three: Analyzing Distribution Channels15 min
  • Price2 min
  • Promotion2 min
  • The Final Stages: Implement, Evaluate, Review, and Revise15 min
  • Leveraging Social Media15 min
  • Build a Community2 min
  • Watch Out for Social Media Experts2 min
  • Find Your Customers2 min
  • Be a Person2 min
  • Follow Others2 min
Session Ten: Selling Your Product5 lessons
  • Building Your Sales Force15 min
  • Initiate2 min
  • Build2 min
  • Manage2 min
  • Optimize2 min
Session Eighteen: Leadership Essentials44 lessons
  • Workshop Wrap-Up2 min
  • Leading and Managing15 min
  • Understanding Your Comfort Zone15 min
  • Managing Performance15 min
  • In closing2 min
  • PAGE2 min
  • Boot Camp for Business Owners2 min
  • Who will sell the product(s)?2 min
  • Where does the money comes from?2 min
  • Possible answers can include2 min
  • Answers will vary, but here are a few examples2 min
  • How would you overcome them?2 min
  • What is your current business structure?5 min
  • What are they missing?2 min
  • Only have to pay for what you use, which limits costs2 min
  • Risk of them not meeting your requirements, despite the service agreement2 min
  • Do your employees have a way to suggest improvements?2 min
  • Can you identify the companies or products associated with these taglines?2 min
  • Milton Glaser2 min
  • Where does their involvement end?4 min
  • How do participants feel about these aspects of the sales cycle?2 min
  • Exchanging jobs for a few days, or job shadowing2 min
  • To confirm, the essential aspects of succession planning generally include2 min
  • What other benefits can participants think of?2 min
  • How would these codes change your organization’s way of doing business?2 min
  • How could this code help you make decisions?2 min
  • Golden Rule2 min
  • Stephen Covey2 min
  • How do you see this applying successfully in your workplace?2 min
  • Here is a way to look at learning to drive2 min
  • On a project they are currently a part of2 min
  • What kind of performance manager are you?2 min
  • I have these resources to help me2 min
  • Recommended Reading List2 min
  • Course Evaluation2 min
  • Course Length2 min
  • Strongly Agree2 min
  • Final Thoughts2 min
  • Post-Course Assessment2 min
  • Seven2 min
  • Supply chain management and value chain principles2 min
  • Contingency2 min
  • Battle cry2 min
  • Personal Action Plan2 min
Session Eleven: Planning for the Future2 lessons
  • Introduction to Strategic Planning15 min
  • The Strategic Plan Pyramid15 min
Session Twelve: Goal Setting and Goal Getting4 lessons
  • Identifying Outcomes2 min
  • Employee Learning and Growth2 min
  • Customizing the Perspectives2 min
  • Timeline for Your Plan2 min
Session Thirteen: Succession Planning 1012 lessons
  • What is Succession Planning?10 min
  • Uses input from multiple perspectives and resources2 min
Session Fourteen: Managing Your Money2 lessons
  • About Budgets2 min
  • Know Your Accruals2 min
Session Fifteen: Ethics 1015 lessons
  • Are You Ready?10 min
  • The Ten Commandments2 min
  • Minnesota Principles2 min
  • Asimov’s Three Laws of Robotics2 min
  • Your Code of Ethics10 min
Session Sixteen: Building a Strong Customer Care Team6 lessons
  • What is Customer Service?2 min
  • Critical Element Two: Defined in Your Organization2 min
  • Critical Element Four: Be a Problem Solver2 min
  • Critical Element Five: Measure It2 min
  • Critical Element Six: Reinforce It2 min
  • Likeability Works2 min
Session Seventeen: Training Employees for Success1 lesson
  • Translating learning into productivity involves several steps2 min
Exercises & tools2 lessons
  • How to Use the Assessment Tools2 min
  • Basic Business Management: Boot Camp for Business Owners2 min

About this course

Our flagship start-up bootcamp. Everything you need to go from idea to trading — structure, operations, finance, people, product, brand, marketing and sales — in one complete course.

Every lesson is written out in full — this is the complete course, not a summary. You read it, watch the narrated video, and do the exercise against your own business. The workbook is yours to download, print and keep. Finish the lessons and you earn a Business Nous certificate.

Who it's for

Small business owners, managers and ambitious employees who want practical know-how rather than academic theory. No prior study is needed — start where you are and work at your own pace.