Scope, time and cost. Fix two and the third moves — there is no arrangement where it does not.
The scope-time-cost triangle is a long-standing project management principle; no single originator.
Every project trades three things. You can have it fast, cheap or complete — pick two, and be honest about which one you have just let go.
Scope is what is included. Time is when it is delivered. Cost is what it takes — money and people. Quality sits in the middle and is what actually degrades when the three are squeezed.
The rule is that the three are connected. Add scope without adding time or cost and something gives, usually quality, usually silently.
It converts an argument into a choice. 'Can we also add X?' becomes 'yes — and that moves the date by a fortnight, or costs another two thousand, or we drop Y. Which?'
Said out loud at the moment of the request, this is the single most effective defence against [scope creep].