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Peter Drucker
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Peter Drucker

Management itself

Essentially invented management as a subject, and most of what came after is a footnote to him.

Austria / USA

Photograph: Jeff McNeill · CC BY-SA 2.0 · Wikimedia Commons

Drucker wrote for six decades and framed most of the questions the rest of this list is still answering. He argued that management was a genuine discipline that could be studied and taught, at a time when it was assumed to be either common sense or the exercise of authority.

He introduced or popularised management by objectives, the idea of the knowledge worker, decentralisation, and the argument that a business exists to create a customer — not to make a profit, which he treated as a condition of survival rather than a purpose.

Why he still reads well

The writing is plain and the questions are the durable ones: what is our business, who is the customer, what does the customer value, what are our results. Most strategy work is those four questions with more spreadsheets.

What they teach

The purpose of a business is to create a customer

Profit is the test of whether you did it well and the cost of staying in business — not the objective. It reorients every planning conversation away from what you want and towards what someone will pay for.

What gets measured gets managed — carefully

Widely attributed to him and widely abused. The useful version is the warning: measure the wrong thing and you will get more of the wrong thing, done efficiently.

Systematic abandonment

His most under-used idea. Regularly ask of every product, process and activity: if we were not already doing this, would we start it now? If not, stop. Businesses accumulate activity and almost never prune it.

Where to start

  1. The Drucker Institute — The body that maintains his work, with articles and background.
  2. The Effective Executive — Our breakdown of the shortest route into him — a book about managing yourself before anyone else.

These links go to their own work. We summarise and point — we do not republish it.

Who it suits

Anyone managing anyone, and anyone who wants the original version of ideas they have met second-hand.

And who it does not

Written for large organisations in a different era. The examples are dated even where the thinking is not.

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