Business Growth Mastermind

Mastermind

• The Sales Pitch!
• The Sales Pitch!
• Business Mastermind

Mastermind

• In 30 seconds…
• Your name
• What you do
• What’s working best in your business
• What’s the one thing you want to takeaway today?

Mastermind

• Who Am I?
• Richard Hunter-Rice
• Owner Minerva Growth
• 30 years sales and marketing experience
• Marketing & Tech geek
• Author of “Sales & Marketing Strategy To Double Your Profits Within Seven Months Or Less”
• Associate Contributor for
• The Six-Figure Adviser Magazine

Mastermind

• Today’s Game Plan
• Provide you with actionable strategies you can use starting today that will…
• double your leads
• triple your conversions
• grow your revenue and profits exponentially

Mastermind

• Today’s Game Plan
• Help you rate your current situation

Mastermind

• Today’s Game Plan
• Develop a roadmap you can use
• this week to start improving your
• sales and marketing results
• “BUCKLE UP!”

Mastermind

• The 80/20 rule
• 20% of what you do every day is generating
• 80% of your total annual revenue
• You’re only doing a few things daily
• that makes you most of your money

Mastermind

• These 5 areas
• make up your 20%
• Small incremental
• changes produce
• BIG RESULTS!

1,000

• 25
• 250
• 10
• 100
• £250,000
• 25
• £62,500
• 1,100
• 27.5
• 303
• 11
• £110
• £366,025
• 27.5
• £100,657
• 1,500
• 37.5
• 563
• 15
• £150
• £1,265,625
• 37.5
• £474,609
• Profit
• Growth
• Calculator
• 760%
• Mastermind

1,000

• 25
• 250
• 10
• 100
• £250,000
• 25
• £62,500
• 1,100
• 27.5
• 303
• 11
• £110
• £366,025
• 27.5
• £100,657
• 1,500
• 37.5
• 563
• 15
• £150
• £1,265,625
• 37.5
• £474,609
• This shows how you can financially TRANSFORM your business
• Mastermind

Mastermind

• Let me show you several breakthrough strategies being used by the world’s top business adviseres in these 5 areas

In Your Workbook:

• The Fundamentals of Marketing
• Have something good to say – market-dominating position
• Say it well – compelling marketing
• Say it often - repetition
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

The formula for generating more leads (according to Dan Kennedy)

• Market
• Message
• Media
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• Specialised in “Mummy Makeovers”
• 35 leads / month running Facebook PPC (£6k)
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• His ad:
• “Nurture The Body That Will Provoke True Envy”
• (enter the conversation taking place in the head of your prospective client)
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Let’s apply this:

• Market
• Message
• Media
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• Market: women 30 – 45 with two or more kids
• Message:
• Media: Facebook PPC, direct mail, radio, TV
• Mastermind
• Want the body you had BEFORE you had kids?

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• Result: Generated 300 – 500 leads per month
• 1,143% LEAD INCREASE
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

1,000

• 25
• 250
• 10
• 100
• £250,000
• 25
• £62,500
• 1,100
• 27.5
• 303
• 11
• £110
• £366,025
• 27.5
• £100,657
• 1,500
• 37.5
• 563
• 15
• £150
• £1,265,625
• 37.5
• £474,609
• 50% increases in these 5 areas is child’s play!
• Mastermind

Case Study: Chiropractor

• Specialised in “Fibromyalgia Diagnosis”
• 3 leads / month running newspaper fliers (£2k)
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Market: women 18 – 85, massive pain throughout body
• Message: If you’re misdiagnosed, you’re suffering needlessly
• Media: Cable TV, Facebook PPC, direct mail, radio
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Result: Generated 137 leads in 4 days
• 4,566% LEAD INCREASE
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Daycare

• Mastermind
• Mailed out postcard to every home within a 5 mile radius
• NO calls

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Daycare

• Market: parents that want their kid(s) educated
• Message: We GUARANTEE your child will be reading at a first grade level prior to entering reception
• Media: Networking, targeted direct mail, radio, TV, FB PPC
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Daycare

• Result:
• Generated 58 leads in first week
• Had to stop running the ad
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Write this in your workbook:

• The secret to generating more leads
• Market
• Message
• Media
• Mastermind
• Then rate the relevance of this strategy to your business and your estimated proficiency to execute it successfully

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

In Your Workbook:

• Downselling – offer a prospective client an alternative at a lower price when they decline your original offer
• Email Nurture Campaign - on average, less than 1% of prospective clientive clients are NOW buyers. 99% are NOT ready to purchase that day, but many of them will buy sometime in the future… IF you continue to nurture them by staying in touch on an on-going basis
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

The secret to converting more leads is to create a compelling offer

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

• What’s The Offer???

Mastermind

• What’s The Offer???

Mastermind

• Future Buyers Soon-To-Buy Buyers!
• Now Buyers
• < 1%
• Benefits of Ownership
• Why SHOULD I buy?
• Objections to Ownership
• WHY SHOULDN’T I buy?
• Vendor Selection
• WHO should I buy from?
• The Buyers Journey
• Information

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

Case Study: Cosmetic Surgeon

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Future Buyers Soon-To-Buy Buyers!

• Now Buyers
• < 1%
• Only appeals to that 1% of NOW BUYERS
• Tactical Marketing
• A
• Z
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

Case Study: Cosmetic Surgeon

• Specialised in “Mummy Makeovers”
• 35 leads / month running Facebook PPC
• His conversion rate was ZERO
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

• Sent them to a “squeeze” page
• NOT his website

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• Offer: FREE Report
• Candid Answers About Mummy Makeover Surgery
• What are the risks, what are the benefits, will it look natural?
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• Results:
• Previous conversion rate: 0%
• Report conversion rate: 67%
• Client conversion rate: 8%
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Cosmetic Surgeon

• Results:
• His ad is now generating 300 – 500 prospective clientive clients per month
• His 67% conversion rate is now generating 268 new leads
• His 8% conversion rate is now generating 32 new clients
• Approximately £600,000 in monthly revenue
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Mastermind
• Offer:
• FREE Report
• The Secret To Total And Complete Fibromyalgia Relief

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Chiropractor

• Result:
• TV ad generated 137 leads in 4 days
• Report converted 37 clients at £2500 each
• Total Revenue = £92,500
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Daycare

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Daycare

• Offer:
• Little Harvard
• The ONLY Southlake Daycare Specifically Designed
• And Equipped
• For ACCELERATED CHILDREN
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Case Study: Daycare

• Result:
• Generated 58 leads in first week
• 47 applied for 18 openings
• Had to stop running the advert
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

The Buyers Journey

• Information
• Future Buyers Soon-To-Buy Buyers!
• Now Buyers
• < 1%
• Benefits of Ownership
• Why SHOULD I buy?
• Objections to Ownership
• WHY SHOULDN’T I buy?
• Vendor Selection
• WHO should I buy from?

1,000

• 25
• 250
• 10
• 100
• £250,000
• 25
• £62,500
• 1,100
• 27.5
• 303
• 11
• £110
• £366,025
• 27.5
• £100,657
• 1,500
• 37.5
• 563
• 15
• £150
• £1,265,625
• 37.5
• £474,609
• Are you starting to see how you can financially TRANSFORM your business
• Mastermind

Write this in your workbook:

• The secret to converting leads
• Create a
• compelling
• offer
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

In Your Workbook:

• Increasing transactions with your prospective clientive clients involves getting them to buy from you more frequently than they do now.
• Upselling / Cross-selling is the fastest and the least expensive
• Offer more products and services to your clients
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Upsell / Cross-sell:

• Upselling means offering a higher grade or quality or size of the item that the client/customer may be interested in at the point
• when the client/customer is ready to buy
• Cross-selling means offering other products or services which complement the item the client/customer is interested in, at the point when the client/customer is ready to buy
• 34% of prospective clientive clients will buy additional products or services at the
• time of their original purchase IF they’re asked to do so
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Auto Service Center Annual Program

• These guys are basically offering free services in order to create the opportunity for additional upsells & cross-sells
• Specifically designed to position the client/customer in front of the salesperson while creating the perception of adding MASSIVE value
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Upsell / Cross-sell:

• A dentist offers basic dental services like examinations and teeth cleaning… but that is NOT where they make their money
• The vast majority of their revenue comes from cosmetic services like tooth whitening, root canals, crowns, fillings and braces
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Upsell / Cross-sell:

• What might convince someone to leave their dentist?
• 40% of the population have medical insurance
• only 15% have dental insurance
• among those without dental insurance, 44% said that was the main reason they didn’t visit the dentist
• see an opportunity here if you’re a dentist?
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Upsell / Cross-sell:

• What do you think might happen if a dentist specifically targeted families without dental insurance and offered them virtually the exact
• same services as those with dental insurance…
• but without paying the expensive monthly premiums?
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Upsell / Cross-sell:

• The dentist, by offering a routine exam and cleaning for £25 (usual insurance cost) covers their costs for the treatment
• Then they upsell ALL additional services they need such as fillings, crowns, whitening, braces, etc.
• just like the oil change shop
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Write this in your workbook:

• The secret to more transactions
• Implement
• An
• Upsell &
• Cross-sell
• Strategy
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

In Your Workbook:

• The key to increased pricing is VALUE!
• Bundling is grouping together certain products to create
• 'packages' which are then sold to clients
• When you do this, you completely eliminate price competition
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Most conservatory companies offer a substantial discount as their primary offer

• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Here’s a MUCH more compelling offer that actually generated MORE profit

• Mastermind
• FREE £6200 Bonus Package
• Includes completely furnishing your new sunroom with sofa, love seat, chair, ottoman, 2 end tables, coffee table…

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Here’s a MUCH more compelling offer that actually generated MORE profit

• Mastermind
• FREE £6200 Bonus Package
• Made a deal with the furniture supplier to purchase a set quantity of furnishings annually in exchange for receiving their wholesale price of £1600 per set

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Here’s a MUCH more compelling offer that actually generated MORE profit

• Mastermind
• Which one of these is PERCEIVED as offering the MOST VALUE?

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Write this in your workbook:

• The secret to higher prices
• Implement
• A
• Bundling
• Strategy
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

In Your Workbook:

• There are 2 major ways to increase your overall profitability… increase revenue or decrease your costs of doing business
• Option one - increase revenue by raising your prices
• Option two - decrease your costs of doing business by cutting your labour costs
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

The EASIEST WAY to increase your overall profitability… simply RAISE your prices

• Most small businesses haven't raised their prices since…NEVER!
• They’re scared to death that any price increase, no matter how small, will lead to a mass exodus of all their clients/client/customers
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Let's say you sell a widget for £100 (30% margin) and decide

• to increase that price 10% to £110
• Will that small increase REALLY lead to a loss of clients/client/customers?
• A few will leave, but they are most likely your biggest price shoppers that show NO loyalty or patronage to your business
• But even though there will be some client/customer attrition… to what extent?
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Your business is now making an additional £10… ALL of which is profit

• That's a 33% profit increase
• For your business to make £1000 in profit selling your widgets
• at £100 each, you would need to sell 33.3 widgets
• But by increasing your price 10%, you only need to sell 25 widgets
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

• That ISN'T going to happen!!!
• Of course, always err on the side of caution and test any increase on a small scale to gauge the reaction
• There simply is no FASTER or EASIER way to generate additional revenue
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Write this in your workbook:

• The secret to higher prices
• Raise Them!!!
• And STOP
• Discounting!
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

• Prospective clientive clients will pay twice the price if they believe they're receiving four times more value
• Unfortunately, businesses in a vain attempt to increase their value begin to offer discounts, and that often destroys their margins
• If some businesses discount their price by a mere 10% they now have to sell 50% more just to break even
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

• That means your cost basis for that widget is £70
• If you discount that widget 10% and sell it for £90 instead of £100, your cost basis is still £70
• Now you're only making £20 in profit instead of £30
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

• (£30 X 33.3 widgets = £1000)
• But by discounting their price 10%, now they need to sell 50 widgets
• (£20 X 50 widgets = £1000)
• They now have to sell 50% more widgets to get back to their original profit margin (33.3 X 1.5 = 50)
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

But consider this… when was the last time you saw a business offer a measly 10% discount?

• Most of the time they offer 20% to 40% discounts… and then they scratch their heads wondering why they're going broke
• And to add even more bad news on top of this already bleak scenario, did you know that the latest research shows that discounting doesn't actually impact a prospective client's buying decision unless that discount is for 40% or more
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

The closely guarded secret that successful businesses don't want you to know is this…

• STOP discounting!!!
• When you discount your price, you lose the full value of every pound you discount
• Innovate your business so you offer more value than your competition… even if that means increasing your price
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Write this in your workbook:

• The secret to generating more profits
• STOP
• DISCOUNTING!
• Mastermind

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

1,000

• 25
• 250
• 10
• 100
• £250,000
• 25
• £62,500
• 1,100
• 27.5
• 303
• 11
• £110
• £366,025
• 27.5
• £100,657
• 1,500
• 37.5
• 563
• 15
• £150
• £1,265,625
• 37.5
• £474,609
• Small incremental gains in just a few areas of your business can be TRANSFORMATIONAL
• Mastermind

In Your Workbook:

• Licensing/ Franchising
• Mastermind
• How would you rate your business in its ability to be licensed or franchised?
• If you plan to eventually license or franchise your business, the strategies I’ve revealed to you today will help you systematise your business to produce consistent and repeatable results

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

In Your Workbook:

• Goal Setting
• Mastermind
• How would you rate your ability to set weekly and monthly goals for your business?
• When you set specific goals with designated timelines, that becomes your roadmap for execution

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

In Your Workbook:

• Licensing/ Franchising Goal Setting
• Mastermind
• Use your ratings for all 7 areas so you can address the strengths and weaknesses you have now exposed within your business
• Now you’re ready to start creating exponential growth in revenue and profits for your business

Now, you have identified your ideal clients, Module 2: Decision Making Process will help you understand more about who your ideal clients are and what drives their decisions.

This module builds upon your research findings from Module 1 and introduces you to additional market research.

Your report will begin to grow significantly after completing this module.

True or false… should you complete a “Gap Analysis” prior to creating your revenue plan?

(Answer… True)

Mastermind

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• Please take a few minutes and let me know what you felt benefitted you the most today as well as how I could have provided you with additional value

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