Awareness, acceptance, action, accountability, acknowledgement — five steps, and most people stall at the second.
A coaching framework used in accountancy advisory; no single originator.
A ladder for getting a change to actually happen, from noticing the problem through to marking that it worked.
Awareness. *If I don't make changes, this business will be impacted and profit will drop.* Seeing that the status quo has a cost.
Acceptance. *I accept that for my business to grow I must have a one-to-one and empower my team.* Different from awareness — this is accepting it applies to you.
Action. *The actions I'll take to create a business plan so I can set goals around this required change, and keep on track this year.* Concrete and dated.
Accountability. *I need someone independent to hold me accountable to achieving the goals I set in my business plan.* The step that most people leave out, and the one that decides whether the previous three matter.
Acknowledgement. *I have some bad habits to break. I need to give myself and my team positive reinforcement when the changes are made.* Marking progress, so the change sticks.
Awareness to acceptance is the hardest gap. Everyone can see that businesses like theirs need to change; far fewer accept that theirs does.